Travelodge owners seek social media consultancy

Challenge

  • Travelodge wanted expert advice on how to develop a comprehensive social media straetgy for their hotel chain across Ireland that focused on LinkedIn, Facebook and mobile solutions. They also wanted advice on using the Google Display Network to its maximum and also how to leverage more video campaigns.

Results

  • We trained the owners, directors and hr management of the company how to get the most from LinkedIn, Facebook and Twitter
  • We conducted a deep industry analysis of how hotels in Ireland are using social media
  • We recommended an outsourced social media strategy and sourced partners to deliver on it.
  • We advised on the use of TripAdvisor, Google Display Network, mobile web site v app development and group purchasing deal options

 

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