Sales Lead Generation for Investment Banking Firm

Challenge

Our client is an investment bank in Ireland with a presence in the Caymens, London, Luxembourg and Ireland. They wantted assistance teaching their entire staff in Ireland how to use LinkedIn more effectively and how to harness the power of search engines and social media to lead generate opportunity for the business, especially their hedge fund managers.

Results

  • Their Sales Director got briefed first on the power of social media and how it could be effective for his organisation
  • The team’s social media footprints were audited and improvements recommended and made
  • A strategy was developed to generate more leads for the business harnessing the own team’s profiles and also leveraging LinkedIn groups and apps
  • 4 days work

 

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